Opinion Community
What is it?
A community is a dedicated online space for your fans to give their opinions, while their responses are integrated into a coherent and consistent research strategy. Fans sign up through secure logins after agreeing to our data protection policies. They answer confidential surveys.
What's in it for the fans?
- They take part in prize draws and polls.
- They win points every time in view of converting them into cash or other prizes from their favourite sport or clubs.
- More importantly they love having their voice heard by their own clubs, and they delight in contributing to their club/sport benefitting from their views.
- At the end it all contributes to improving the experience of both the club/sport and the fans.
What’s in it for clubs/sports associations/sports?
- First they are offered a tool for their fans to feel heard through a portal which SMI sets up and manages for them at no costs. They keep control of the terms, content, and frequency of fan surveys.
- They get access to better tools to carry out research themselves (if they have a research department).
- They get access to an ever enriching profiling which constantly increases as third party surveys are allowed among fans. They get revenue from every survey completed by fans, every time.
- Research expenses are further offset by subsequent marketing, media, and technology spending they might wish to carry out through the wider resources of the group.