Sports Marketing Intelligence has joined forces with the Queens Park Rangers Football Club to create the ‘QPR Opinions’ research panel.
The online community will be developed to assist the West London club in attaining a greater understanding of their fans, in an effort to continually monitor and improve the overall supporter experience.
Fans will be provided the opportunity to voice their attitudes and opinions on a range of issues affecting the industry in exchange for prizes as a reward for their contributions to the club.
The R’s Digital Marketing Manager Jordan Hayes was excited about the prospects that the QPR Opinions panel could deliver.
“We are delighted to be launching the panel as a means of engaging with our valued members and supporters on a higher level”, he stated.
“With industry-leading market research expertise dedicated to the sports community, SMI have illustrated a passion and professionalism which we are confident will provide a beneficial experience for the entire QPR community.”
SMI’s New Business Director Mickael Gootjes shared the club’s enthusiasm about the panel launch.
“We are thrilled to be working with a football club steeped in such a rich history, comprising of a unique and passionate fan base,” he exclaimed.
“Our team has already enjoyed getting to know many of the QPR supporters and we’re eager to assist engaging them further to help steer the club towards a successful future.”
The online community will launch on Tuesday 20th of December where members will be invited to provide information about their lifestyles, preferences and QPR experiences in the initial surveys.
For more information, visit the QPR Opinions community site.