Profile, monetise and commercialise your data

Specialized Opinion Community
  • Develop detailed profiles of sports communities; covering demographics, lifestyles, behaviours & consumer preferences.
  • Create new commercial revenues through ongoing community engagement.
  • Benchmark your community against the general population and / or targeted sports groups (i.e. geographic or sport-specific).
  • Evidence the impact of both internal and external campaigns through tracking your community trends over time.
  • Improve the insights and resources used to illustrate the value of corporate partnerships, assisting in the retention and accruement of commercial investment.
  • Enhanced engagement with your sporting community through polls, online focus groups and additional research mechanisms which aggregate the panel data.

'Research is our expertise, sports is our passion.'


Analytical research projects to measure & monitor community attitudes

  • Ad hoc research projects, providing in-depth insight into targeted sports fans, participants and members.
  • Tracker studies illustrating trends across the community.
  • Evidence the impact of marketing campaigns.
  • Monitor the effect of social, political and organisational change.
  • Identify the differing trends among numerous demographic, lifestyle and behavioural variables.
  • Monitor and evaluate the impact and investment value of commercial partnerships.
  • Estimate the potential market size and viability of products across various geographical regions.
  • Collect segmented feedback on concept testing projects.
Specialized Opinion Community

'We thrive on our industry-high response rates.'


Effectively utilise your insights to maximise commercial success

Specialized Opinion Community
  • Utilise SMI tools and resources to effectively leverage off insights and maximise commercial returns.
  • Add industry knowledge and connections to your commercial team through the use of SMI's experienced sales team.
  • Gain assistance in the retention and accruement of commercial investments.
  • Empower your sales pitch by effectively utilising brand preferences and benchmarked data.
  • Gain consultancy advice from industry experts on using insights to develop effective marketing strategies.

'Our aim is to deliver insights which empowers decision-making across the sports industry.'